Zappos Company Case Study Example | Topics and Well Written Essays - 250 words

Zappos Company - Case Study Example ution is one of the factors that can affect the revenue levels since it defines the number of customers that can be served over a specified period (Michelli, 2012). For example, the institution focuses on online purchases as the main source of revenue. Evidently, this is one of the success strategies of the firm since many people in the United States, United Kingdom and other European countries have resorted to buying via the internet (Gray and Vander, 2012). However, the capacity of the firm may not be well exploited since some customers may be left out of the equation. Thus, this paper highlights the importance of capacity to an institution as well as the approaches to be used to improve the situation. Notably, the company has many employees that serve the customers via the internet, but the capacity can be used to improve the revenue generated. Illustratively, a segment of the market may not have access to the internet at all times, and they may need a physical market for the products. In such a situation, the customers have to visit the shops so that they can make their informed purchases. Principally, this may increase the revenues collected by the firm. Additionally, some individuals choose to procure products after ascertaining the exact quality of materials used. In such a situation, the clients will feel the products and may as well fit in the clothes, shoes and other apparels. Resultantly, the customers can make additional purchases. Furthermore, prevalence of physical stores in different parts of the market increases the chances of the employees to make sales. A diverse niche market offers the firm an added advantage as the approach encourages impulse buying. Accordingly, studies about consumer behavior cite that some people create a need for a product after seeing it (Lussier, 2012). Thus, the company can improve its capacity through introduction of additional shops in more locations. Lastly, the amount of time used to place orders should be reduced